Performance Management is a continuous process used by organizations to ensure that employeesβ activities, goals, and outcomes align with the overall objectives of the company. It involves setting clear expectations, monitoring progress, providing regular feedback, and evaluating results to improve individual and organizational performance. This process typically includes goal setting, performance appraisal, coaching, and development planning. Managers work closely with employees to identify strengths, address weaknesses, and support professional growth. Effective performance management not only enhances productivity and accountability but also boosts employee engagement and motivation by recognizing achievements and guiding improvement. In modern workplaces, performance management is not limited to annual reviewsβit is an ongoing cycle that encourages communication, transparency, and continuous development.